Around the time of World War II, Syphilis was at an all time high in the U.S. American soldiers who were assigned overseas were often alone with a lot of free time and sought female companionship. This was how the spread of STDs increased. The government was struggling to combat the spread of the disease, which affected many soldier troops who would contract the disease and be unable to fight. This poster mainly targeted these soldiers and the people who came in contact with them, warning them not to fall into the trap of risky sexual behavior. We can assume that if the posters are offering a solution to this deadly disease, most people will react to it and go get penicillin. According to data analysis, as soon as syphilis reports bottom-out, other measures of risky sexual behavior (ex: teenage pregnancy, other STDs, etx) dramatically increase.Thursday, February 26, 2015
Syphilis Ad Audience Analysis
Around the time of World War II, Syphilis was at an all time high in the U.S. American soldiers who were assigned overseas were often alone with a lot of free time and sought female companionship. This was how the spread of STDs increased. The government was struggling to combat the spread of the disease, which affected many soldier troops who would contract the disease and be unable to fight. This poster mainly targeted these soldiers and the people who came in contact with them, warning them not to fall into the trap of risky sexual behavior. We can assume that if the posters are offering a solution to this deadly disease, most people will react to it and go get penicillin. According to data analysis, as soon as syphilis reports bottom-out, other measures of risky sexual behavior (ex: teenage pregnancy, other STDs, etx) dramatically increase.
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It is quite interesting that the spread of STDs was from soldiers returning from the war in Vietnam. However I would think that the ad reached at to the younger generation as a whole especially with the whole sexual revolution movement going on at the time.
ReplyDeleteIt is quite interesting that the spread of STDs was from soldiers returning from the war in Vietnam. However I would think that the ad reached at to the younger generation as a whole especially with the whole sexual revolution movement going on at the time.
ReplyDeleteI agree that the posters served as public service announcements targeted to soldiers. I think you could also mention how American soldiers responded to this sexual revolution movement and if they changed their behavior.
ReplyDeleteVery interesting point you made about the soldiers. I am wondering why you said this ad mainly targeted the soldiers? During this time period a lot of "stuff" was going on in America. I think that a good amount of individuals here in the United States were also involved with "risky sexual behavior." I think you made a very good pointing by saying that as soon as syphils decreased other stds increased. This shows that we felt "safe" because there was a cure for syphilis and we could go back to engaging in "risky behavior". That is exactly what happened.
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