Before a cure was found, syphilis
infected thousands of people and was becoming a major problem in the United
States. To publicize the newly found cure and ensure people took action against
the disease, advertisements like this one were made. Though this ad strongly
appeals to emotions, it also appeals to logistics. The author uses the dinosaur
picture to imply that syphilis has been around for an incredibly long time.
Also, by making the headline “As Old as Creation, Syphilis is Now Curable”, the
author was making the point that it is only logical to obtain treatment for
syphilis. Now that there is FINALLY a cure out there, wouldn’t it only be
rational to seek freedom from this terrible disease?
The author also has a very
logical statement on their poster, “Consult Your Physician”. This is not only
the most logical course of action if one has contracted syphilis, but by having
this on the poster, it gives the audience a first step. If the audience feels
the poster is giving them logical reasons and directions, they are more likely
to listen to what the poster is saying and get treatment for syphilis.
I strongly agree this ad was very successful in appealing to logos. This ad gives logical reasoning on why syphilis can finally be mitigated by doing an action as simple as consulting your physician. They basically make it seem as if their is no reason to even be dealing with the disease at all.
ReplyDeleteThis ad does a great job appealing to logos but I also think it appeals to pathos. It makes the audience feel worried/concerned about their health and creates a sense of urgency to "have [their] blood tested" (exigence).
ReplyDeleteThe author of this text does a very good job of appealing to logos. It goes without saying that no one would want any of those conditions, and it would definitely create a sense of urgency, as mentioned above. The simplicity of it also it quite interesting; with such few words, readers are moved by the powerful message given.
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